Kodiak Cakes: Joel Clark (2020)

Hey there, it's Guy here, and I wanna wish all of you a very happy new year. And if you happen to be spending a bit of extra time with family and friends this holiday season, You will definitely relate to this episode from the archives. It's the story of Joel Clark and Kodiak Cakes, and almost every member of Joel's immediate family had something to do with the brand. His mom came up with the recipe, his brother started the company, even his dad worked for him for a while.

Anyway, it's a great story about family and food with a fair amount of failure and recovery. baked in. It first ran about two years ago, and I think you'll love this one. So I put together a promotion. At Safeway. And suddenly I got a call one day.

from my distributor rep, and he's like Joel. He's like, look, s some mistake happened and your promotion got doubled in the system. And it was it showed two dollars off on the shelf. Well that's a huge discount. That's a deep deep discount. So he's like, so I I turned it off before it got worse.

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