20. Upsell Offer. Free With Alternative Revenue Stream. | $100M Lost Chapters Audiobook
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Upsell offer. Free with alternative revenue stream. Lost chapter. Author note. I've removed this upsell because I didn't think enough businesses would be able to use it.
That being said, it does crush. 2019-ish. The following is a rough paraphrasing of a story a gym owner told me who taught me, number one, an excellent downsell upsell strategy. Number two, a really nice way to graciously exit anyone from a sales conversation who doesn't want to buy your main product. When someone walks in towards the place and says no to joining, which used to kill me, I had this realization.
Instead of awkwardly escorting them out of my gym, why not offer them something free instead? Instead, I say, no worries, and hand them a USB drive. Here's everything you need to do this program from home. Absolutely free. You should see their faces.
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