#260: Nick Green, Cofounder and CEO of Thrive Market – The business model matters

There were definitely times, honestly, where I overshot and I was out of my depth and things got like messy and chaotic. There were moments where I just thought, what have I done? What kind of mistake did I make? Now you grew up in in in Minnesota and, you know, I actually lived in Crookston, Minnesota, Detroit Lakes, Minnesota, and and, you know, I went to the state fair. It seems like everything you get to the state fair is you get food on a stick.

It's on a stick and it's fried. Okay, so so what's your favorite food to eat on a stick? All right, well this is this is starting out a very in a very unhealthy direction, but uh they're they have deep fried Oreos, which are, I mean, exactly as you'd imagine, but my favorite is actually deep fried pickles. There you go. Well, okay, we're gonna segue now.

We're gonna move to healthy food and I checked your food out and these These green pitted olives, I mean, God almighty, these are like, they, they're addictive, you know? And and then the these, these, these kettle sweet potato chips, I mean, how in the world do you make food that tastes this good, okay, that's healthy for you? Yeah, I mean, the answer is we use real food and we keep it really simple and we source from really high quality suppliers. So those two products that you just pointed out, those are under the Thrive Market brand.

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