26 Harsh Lessons I Learned in 2025 | Ep 927

My companies did over $250 million in revenue last year. I broke a Guinness World Record for the fastest selling nonfiction book of all time. I did $106 million in sales in under three days. My mother also died last year. And I want to compress everything that I learned this last year into this video for you.

For eight years, I've had the habit of texting myself lessons as they came up so I wouldn't forget them. And every year I make one video like this. And every year it is my most listened to podcast that I have. And so this is 2025 lessons and failures. The first is that fear exists in the fig.

And so if you're afraid to take the risk, write it down in excruciating detail where you're actually afraid of having happen. Like really step by step, what happens next when you fail? You'll often find it's not that bad when you spell it out because it only exists when it's hazy, not when it's crisp. Because when you actually play it out, okay, maybe you do go back home. And what does going back home really mean?

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