Athletic Brewing Company: Bill Shufelt

So I was basically raising money in a category that didn't exist, had no money I wanted to do it in a very capital intensive way. I didn't have a product to share. I'd already committed to the lease.

With like my life savings. And There was just less than no momentum.

And I remember at one point lying on our kitchen floor. It was One of the very few valleys I've really been in. And my wife, basically immediately and without blinking, was like Get off the floor.

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