M.M.LaFleur: Sarah LaFleur

So really quick before we start the show, we are coming back to Seattle and to San Francisco for two How I Built This Live shows. Details on the guests will be announced very soon in the next few days. It's so exciting, it's hard for me not to tell you. But if you want to find out more about it, please follow us on Twitter or keep checking NPRpresents.org to find out more. Tickets will go on sale later this week. we still continue to do trunk shows, so we had revenue goals for the month and so if we weren't meeting our revenue goals then we would You know, set up a trunk show stat. Right. But online, I it was just a totally different story. We could not sell our dresses. I have to assume your cash reserves were getting close to running out. Not only did we run out,

It actually went into the negatives. Our bank account I think at one point said like negative two thousand or something, and I didn't know you could draw down beyond zero. So That was a wake up call. It's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements. they built. Guy Raz and on the show today. How a relentless morning routine inspired Sarah LaFleur to build a simpler wardrobe for women. A multi-million dollar brand called MM LaFor.

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