How to tell better stories | Matthew Dicks (Storyworthy)

Everyone loves the word storytelling in business. It's a huge buzzword. They love to think of themselves as storytellers. But when they come to me They don't really want to be storytellers because to be a storyteller means you have to separate yourself from the herd.

And in their mind that risks them getting picked off. Right, getting picked off by some predator. But the the alternative is you're in the herd. Which means you're forgettable. I mean How many times have you gone to a conference

Listen to someone speak. And by the time you're pulling into the driveway, you really can't remember anything that they said. Because that's what happens if we don't speak in story. Our minds are not Designed to remember a pie chart. Or facts or or statistics.

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