3 Levels of Building a Personal Brand | Ep 984

In a world of AI, building a personal brand is one of the most valuable things that you can do, and that's what helped us generate through our portfolio economies over$250 million a year and we recently broke the Guinness World Record for the fastest selling nonfiction book of all time. Money models generate over$106 million in sales in 72 hours. So in this video I want to show you three stages that I went through in building a personal brand and how you can do the same. So starting with stage one is do Epic shit. And the reason that Everyone skips this step because it's probably the hardest step, right? Because every twenty three year old wants to start a personal brand because they see it online, right? And what everyone forgets is the personal part.

Not making videos or posting, but actually having real skills, accomplishments, or opinions or takes that are worth watching in the first place. But what makes an opinion worthwhile? Right. You have unique insights or experience that the audience doesn't have, and that's why they value what you're saying. And so if you want an epic personal brand, you have to do epic shit first. The proof is in the pudding. And it's not even in the pudding, the proof is the pudding. Right. You'll build a bigger brand. making content for six months after a decade of experience, then you will have a decade of content with only six months of experience. All right, because no one cares about your opinion until they know it's worth something. And so you have to back up your Hawk. With your walk. And so think

Do shit. Demonstration. And there's two ways to win in terms of doing this, which is that you have Some thing that you accomplish, right? Or you do so much work that people want to bargain on that work. So if I make content that's let's let's say I'm in the in the relationship romance niche, right? If I go on a hundred dates and then I make a video About those hundred dates and it's twelve minutes long. I get Two seasons of The Bachelor in twelve minutes. That's a good deal. And so if you think about what humans want out of content is they want speed. This is education, to be clear. They want speed. They want to bargain for their time. The thing that we all feel like we don't have enough of is time. And so people will buy with their attention for things that pay down the time that they don't have to spend and can get all the benefits. Like why did

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