Moment 86 - How To Turn Your Fear Into Fuel: James Smith

Uh In the in the start of this book in chapter one, you s you investigate this idea of pain points as it relates to confidence. What what do you mean by pain points? So We could look at this in the form of sales as well. So I cannot sell to someone unless I understand their pain points and

I use an analogy in that probably is the one I've had most experience with with People in the gym, they come, they sit down. Hi James, I want to get fitter. I wanna lose a bit of weight. I wanna

Turn up. And I'm like, that's not really what you want. That's not a pain point. That is a knee jerk reaction to what you think I want to hear. We can delve a bit deeper, they go. My husband stopped fucking me.

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