Birchbox: Katia Beauchamp

Hey it's Guy here. So before we start the show today, We are all following the news really closely, as I'm sure you are, and over the next few weeks and maybe beyond. our team will be working remotely to make sure everyone is as safe as possible. Meantime, bear with us as we work through a new reality for the time being. including figuring out new ways to do remote interviews. Now, some of the interviews you'll hear over the next few weeks were done long before anyone even heard of coronavirus, including this one today with Katya Beacham of Birchbox. And as we record new interviews in the days and weeks ahead,

I'll be asking founders about how they're coping with everything that's happening right now. with the hope of hearing creative ideas that might help all of us make some sense of it. For now, if you've decided to stay home or if you have to, We will work extra hard to bring you great stories not only on how I built this, but on all of NPR's excellent podcasts, including Planet Money, Hidden Brain, Thru Line, Invisibilia, and if you've got kids, check out our Kids Science Podcast, Wow in the World. Okay. Now on to today's show.

Every day, I was just constantly met with these logistical challenges mostly. And also I think some resentment of people that we were just outsiders thinking we were so smart. Who was resentful? of the brands. I think we come in, you know, just so optimistic and so naive, basically saying We got this and some people looked at us and were basically like you know nothing. This isn't going to work. You like silly little girls.

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