The Game with Alex Hormozi · 2025-08-19 · 15 min · 2,952 words

Part 8: Making Your Money Model | $100M Money Models Audiobook

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Section 6. Make your money model. How to take over your entire market. Looking back at the evolution of Gym Launch's $100 million money model today, I accidentally discovered the Gym Launch licensing money model. I went from flying around and filling gyms to licensing the stuff I used when I did it.

This way, gym owners could do it themselves. Looking back, it all started with a decoy offer. I attracted new customers with lots of free books, courses, video training, live training, and so on. All the stuff on growing a gym. Each product came with its own free call to help gym owners use it.

On the call, I'd offer a decoy offer. Now that you've got the plan, you could do it on your own for free, or the premium offer. We can help you implement all this stuff for $16,000 over 16 weeks. If they took the premium offer, they'd get a treasure trove of money making tactics. Tactics that took me years to figure out.

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