Mastering paid growth | Jonathan Becker (Thrive Digital)

There's a lot of different ways that we are beginning to use AI to do more with less, basically. The effect ultimately that we've seen from a human capital point of view is displacement. We have more people now than we've ever had, but the nature of the work that they do is more strategic. It's more about modelling. Validation

Asking the right questions. being focused around creative levers and less so the like trench work of implementation and bid modifiers at the keyword level on Google search and some of the like really hardcore manual analysis we had to do. On our creative group, we can come up with mock ups. In literally like one percent of the time that it took.

And so You still have to understand what questions to ask of the AI and be capable of iterating. But these like rough drafts that you might show like the artwork of, you know, to a client to say, like, do we like this more, do we like this more? That's AI generated. It's really interesting. Mm

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