Advice Line with Jeff and Curran Dandurand of Jack Black Skin Care

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges and each week I'm joined by a legendary founder, a former guest on the show, who will help me try to help you. And so if you are building something and you need advice, go ahead and give us a call and you might just be the next guest on the show. Our number is 1-800-433-1298. Send us a one minute message with your name, a bit about your business, and the issues or questions that you'd like help with. Or you can send us a voice memo at hibt at id.wondery.com. And make sure to tell us how to reach you. Also, don't forget to sign up for my newsletter. It's filled with insights and ideas from the world's greatest entrepreneurs.

You can sign up for free at gyros.com or on Substack, and we'll put all this info in the podcast description. Alright, let's go. Joining me this week are Jeff and Curren Danderand, co-founders of Jack Black Skincare. Jeff and Curren, it's great to have you back on the show. Great to be here. Good to see you again. Great to see you. On how I built this originally in uh twenty twenty three. And if you guys haven't heard that episode, we will put a link in the podcast description.

Um, you guys launched this business in two thousand as a men's skin care brand. And this is back when almost nobody was thinking about the uh the men's skincare market. And I we should be clear, because I know this sometimes comes up This is not the same name as the well known actor. You guys came up with that name independently, just to confirm. Absolutely. Right. No relation. No relation. But a great but a g a great guy. Seems like a great guy. Actually I've interviewed him before. He's an amazing guy. There are so many awesome lessons in that episode, um, including how you like targeted golf clubs and and men's locker rooms and sort of higher end gyms and and how you sort of were inspired by cigar labels on old cigar boxes and how that really helped to gain traction with the brand. And again, we will put a link to that episode in the podcast description. But before we get to our callers today, I was hoping if I could ask you guys a couple of questions. So

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