20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries

This is 20 Growth with me, Harry Stebbings. Now 20 Growth is the monthly show where we sit down with the best growth leaders to discuss growth tips, tactics and strategies from people who've built the best growth organizations on the planet. Now one of the fastest growing companies today is 11 Labs, and I'm so excited to sit down with Luke Harris, head of growth at 11 Labs, where he leads marketing, product, engineering, and developer experience. experience and they've raised 281 million with their latest round, pricing them at $3.3 billion. Previously, Luke held roles at Posthoc and Microsoft, and he's also an incredible angel investor with investments in the likes of Lovable and Runner.

Luke's also a dear friend. He's one of the kindest people in this business and I think he's gonna be one of the best growth minds of the next 10 years. This show was exceptional. But before we dive into the show today, Secureframe empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast growing businesses, including NASDAQ, Angelis, Doodle, and Coda, trust SecureFrame to expedite their compliance journey for global security and privacy standards such as SOC2 and ISO 27001, CMMC, NIST standards, and more, backed by top tier investors in corporations like

Google and Kleiner Perkins, the company is among Forbes's list of the top 100 startup employers for 2024, G2's best software awards for higher satisfaction products, and a recipient of the 2024 Cybersecurity Excellence Awards, something I definitely never got in school myself. Learn more today at secureframe.com. And speaking of speed, let's talk about something every founder, product leader, and CEO is thinking about. Innovation. We all know that innovation is the lifeblood of any company, yet more than 80% of innovation projects stall before they even make it to execution.

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