The Game with Alex Hormozi · 2025-07-08 · 20 min · 5,060 words

Copy This Marketing Strategy, It'll Blow Up Your Business | Ep 882

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

I'm going to show you not just the theory, but the tactics of how I'm setting up the affiliate structure for my $100 million money models launch so that you can take every single tactic because you're going to understand how in-depth it really is if you want to use this as your advertising strategy for your business or whatever it is you sell. So first things first, what the hell is an affiliate? So we're opening up our fun leads book and an affiliate is a lead getter. Somebody gets you leads, all right? They're an independent business that tells their audience to buy your stuff.

Affiliates seem like referrals on the outside, but are much different under the hood. First, they own their own businesses and do their own advertising. Second, they agree to offer your stuff to their engaged leads in exchange for money, free stuff, or both. So just like any business should always start with the offer, which is what are you gonna sell? What are you gonna give away?

Affiliates is the same thing. They're a new customer that you have to think about. What's the offer I'm gonna make the affiliate? Again, it's money, free stuff, or both. Now you can use whatever one you want.

That is the first couple of minutes. The rest is $1.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (20 minutes, 5,060 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 10 episodes for $5, and monthly plans are cheaper still.

get it now

Ready in about two minutes.

Pay once, no subscription. Credits never expire.

Transcribing every week? Monthly plans start at $9, about 23 cents an episode.

Secure checkout by Stripe. No account needed: we create one from your email. By paying you agree to the terms.