Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner

AI is full of possibilities. Enterprises run on realities. That's why Pega combines the world's most powerful AI with the governance, transparency, and control enterprises demand. So you can move faster. Adapt faster.

and scale AI with competence. All the power of AI None of the uncertainty. Learn more at Pega.com slash AI. The second you're not culturally relevant with your brands like Hershey, then you should be worried. We've become much more efficient with AI tools, our sales force, choosing and deciding.

All that's done for them so that it says, hey, Kirk, you've got to head to Target 7575. That's your biggest opportunity today. Your next stop, Walmart, your next stop, Sam's Club. And then it gives me those activities when I walk in the store of how I build the business. It's much more dynamic and opportunity based. That's Kirk Tanner, CEO of the Hershey Company. As we roll toward Halloween, I wanted to talk to Kirk about how a business can optimize a big moment in today's crowded marketplace, including whether a new Hershey movie will provide Barbie like attention. We also talk about the impact of GLP1s on the candy business, how AI is impacting retail, and the lessons he's applying from his leadership years at PepsiCo.

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