Freakonomics Radio · 2026-07-14 · 43 min · 7,802 words

How a Great Architect Thinks, with Bjarke Ingels | Better in Person

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Hey there, it's Steven Dubner. If you've been listening to Freeconomics Radio for a while, you know that we like to try new projects. For a while, we made a live game show. Over the years, we've made a bunch of other podcasts. Well, we just went and made another new show, but this one is different. It's a video show shot In my living room, and it's called Better in Person. If free economics is about how things work, Better in person is about how people work. Everyone has a public story.

I wanted the rest. We have just launched the first season of Better in Person on the Free Canomics YouTube channel. There will be 10 episodes over the next couple months, so just search for FreeConomics on YouTube and you will find Better in Person. But we're also happy to provide this podcast version of the show for you right here in the FreeConomics feed. The Freakonomics audience is smart. Curious, and just the right amount of weird. And I know this because I read your emails. You've always been very generous in giving our new projects a chance, and I hope you'll give Better in Person a chance too. If only out of a burning need to see what I

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