Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

The reality is, you know, you're standing in a parking lot on the side of the road, putting on your tie, putting on you know we we were like salesmen. You know, going into a place in the pouring rain, you know, in the fall each day it got colder and wetter and rainier, and each day there were more nose. And like what we found was We s we didn't know the business.

And we needed to learn the business. And it was tough. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. they built. Guy Roz and on the show today how two brothers ditched their day jobs to sell neckties.

and built an entire brand around beach culture. And the good life. Vineyard Vines In the late nineteen nineties, neckties weren't exactly a growth industry. Offices were getting more casual. Tech culture was on the rise.

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