Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert

Yeah, when Barack Obama left the White House to go pick up five guys. We gotta get some birth Four. That's what makes five guys a treat and special. John Eckford, the CEO of Five Guys Europe. Five Guys has a global cult following. Five guys burger and fries. It was negative. Covent Garden was the very first Five Guys outside of the US. We knew that we weren't gonna be advertising. We're entirely relying on someone tasting a great burger and frying and telling their neighbors or their friends. It has to be That's

Fucking fantastic. That Cotton Garden location sold more than any in the world. It did, yeah, by far. I'm responsible for two hundred and twenty five restaurants now. How'd you stop getting a little bit sloppy and complacent? We've actually gotten better. The key to that. Please. As the CEO of a business that's gone through such chaos, when was your hardest time? Mm.

So I had uh two young children. The fact is that there were m moments where they woke up and needed both their parents and and I wasn't there. Um You'll hurt the people you care about. In ways that you don't intend. In ways that you don't understand.

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