Kenneth Cole: Kenneth Cole

Hey, really quick before we start the show, the How I Built This Book is now a New York Times and Wall Street Journal bestseller. So thank you to all of you who ordered it and for your support of this show. If you haven't picked it up and you want to learn the secrets of how to develop an entrepreneurial mindset, How I built this the book is for you. It's now available wherever books are sold and in most countries around the world. Or by visiting how I built this dot com or

Guy Ross.com And thanks. What happened in 94 was the landscape changed. When I started my business, there was maybe seventy or eighty departments to a chains in the United States.

All of a sudden, ten years later, this May fifteen or twenty. Consolidation. After consolidation since some bankruptcies. Yeah. And I said to myself that These guys are gonna need to find economies. I thought at a certain point They'd buy similar shoes under their own labels and I'm not in business anymore. You didn't think that they would just continue to buy Kenneth Cole shoes and sell them? I didn't. And if you don't see my designs like a tree in the forest, I'm only as good as you know me to be. Right. And if I'm not out there...

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.