How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)

Onboarding is the only part of your product experience. That a hundred percent of people are ever gonna touch. Good luck getting a hundred percent feature adoption of anything else in your product. Right. But onboarding is the thing.

That you have to go through. In order to use the product. It's also the first opportunity that you have as a company to kind of deliver on the promise that you made. out in the marketplace. So

I like to think of like your brand is the promise that you're making. And your product experience is your delivery of that promise. And those two things have to be in lockstep with each other, or you're gonna have mismatched expectations and some really disappointed customers. So this is the first chance that a customer has To be really excited.

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