The ultimate guide to performance marketing | Timothy Davis (Shopify)

Is performance marketing just something every company should be doing? Hot take. If you look at the way each platform is doing Google, you have to scroll pretty far down to get to our organic listing. Neta, it's almost a pay for play now. When you take over for an agency at a company, you crush their performance within a month. I'm curious to what you find they Are doing wrong. Instead of thinking about being on top of the page, and that's kind of like ego marketing, I want to be number one, I want to be there all the time. It's about showing to the right person as often as possible. Any other tips for people just to experiment with the platform? Each platform is different. The user behavior is different. Make sure you're not too hard on yourself if it doesn't work. It's okay to fail because Today, my guest is Timothy Davis. Timothy has led performance marketing for all of Shopify for the past two and a half years.

and as a consultant has helped companies like Pinterest, LinkedIn, Redfin and Eventbrite kickstart and scale the performance marketing teams. In our conversation, we get incredibly tactical on all things performance marketing and paid growth. When to start investing. How to run signs of life test on each platform.

What platforms to investigate and what platforms to bid big on. What types of companies are best suited to invest big on paid growth? Whether you should invest pre product market fit or not. What agencies often get wrong, and what to look for in your investment when you're just getting started. Plus what your first three hires should look like, tips for which platforms are most interesting right now, a peek at Timothy's actual reports that he runs to judge performance if you're watching this on YouTube, and so much more.

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