Advice Line with Alberto Perlman of Zumba

Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. And each week I'm joined by a legendary founder, a former guest on the show, who will help me try to help you. And so If you are building something and you need advice, go ahead and give us a call and you might just be the next guest on the show. Our number is 1-800-433-1298. Send us a one minute message with your name, a bit about your business, and the issues or questions that you'd like help with. Or you can send us a voice memo at hibt at id.wondery.com. And make sure to tell us how to reach you. Also, don't forget to sign up for my newsletter. It's filled with insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com or on Substack, and we'll put

All this info in the podcast description. Alright, let's go. Joining me this week is Alberto Perlman, co-founder and CEO of the global fitness brand Zumba. Alberto, welcome back to the show. Thank you. Glad to be here. Um oh it's great to have you. You were one of our actually our earliest guests back in in twenty seventeen to tell us about the origin of Zumba and how you and

And an aerobics trainer at Be Beto Perez took this very simple dance class and con this concept and then you turn it this global movement that is still thriving. M more than twenty years after the launch. So it's it's just great to have you back. Yeah, it's been twenty four years. Amazing. Um for for those of you who haven't listened to Alberta's original episode yet, uh, you gotta listen to it. We'll put a link to the episode in the uh podcast description, and you can also find it just by searching how I built this in Zumba. Just some amazing stories in that episode. Um

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