The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

The Sean Ellis test. Such a seemingly simple idea that has had such a profound impact on the startup world. The question is how would you feel if you could no longer use this product? Once you got A high enough percentage of users saying they'd be very disappointed. Most of those products did pretty well. If you fell too low, those products tended to suffer. Say someone is listening and they're like, Okay, man, I'm getting like 10%. I don't know what to do. What do you find often works? Just ignore the people who say they'd be somewhat disappointed. They're telling you it's a nice to have. If you start paying attention to what your somewhat disappointed users are telling you, and then you start tweaking onboarding and product based on their feedback. Maybe you're gonna dilute it for your must-have users. Moving retention often is really hard, but I guess it sounds like there's often something you can do. It's usually much more a function of onboarding to the right user experience than it is about the kind of the tactical things that people try to do to improve retention. What are like three or four things that you think people should definitely try to help improve activation of it? In my experience.

Today, my guest is Sean Ellis. Sean is one of the earliest and most influential thinkers and operators in the world of growth. He coined the term growth hacking, invented the ice prioritization framework. was one of the earliest people to use freemium as a growth strategy. And maybe most famously developed the Sean Ellis test to help you understand if you have product market fit, which a large percentage of founders use today and profoundly impacted the way startups are built. Over the course of his career, Sean was head of growth at Dropbox and Eventbrite.

Helped companies like Microsoft and Nubank refine their growth strategy, was on the founding team of Logme In, which eventually sold for over$1. And he's the author of one of the most popular growth books of all time called Hacking Growth. In our conversation, we dive deep into two topics. One, how to know if you've got product market fit. and what to do if you don't, and two, how to figure out how to grow once you found product market fit. If you're in the early stages of a new product wrangling with product market fit,

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