How I Built Resilience: Lisa Baird of National Women's Soccer League

Hey everyone and welcome to How I Built This Resilience Edition from NPR. I'm Guy Roz. Each week on Thursday, we invite entrepreneurs and other business leaders to come onto the show to talk about how they've been building resilience into their businesses this past year. And you can join us each Thursday at nine AM Pacific, twelve Eastern on the How I Built This Facebook, Twitter, or YouTube pages. to hear the conversation and ask questions as well.

And today, my conversation with Lisa Baird, commissioner of the National Women's Soccer League. The NWSL was founded in 2012, and today it's got ten teams across the United States. Lisa Baird stepped in as commissioner of the league on March 10th, 2020. And just two days into her job. The entire multi-billion dollar sports industry? When dark.

And Lisa had to make the tough decision. to also shut down the Soccer League. Y you know, it was It was It was probably the hardest thing I ever had to do, and yet

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