The Ultimate Sales Script: Never Lose a Sale Again | Ep 910
Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
The person who speaks the most in the sale loses. You're not making as much money as you want because you're not saying the right words or saying them the right way. Saying the right words comes down to the correct scripting. Saying them the right way comes down to tone. I'll explain what I've learned over 14 years of selling stuff.
Eight weeks ago, I just did a launch. We did $106 million in 72 hours. So there's a weekend, and we broke the Guinness book world record for the fastest-selling nonfiction of all time and became fourth of all books of all time only to Harry Potter 7, 6, and 5. So JK, still the goat. Either way, right now you're not making as much money as you want because you're saying things the wrong way.
So let me give you an example. So if I said, She didn't kick his dog. That's different than I didn't say sorry. I'll say it a little bit differently.
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