The System I Use to Make People Actually Listen | Ep 921

We got 32.7 million views on YouTube this month. Here's how. So I posted 35,000 pieces of content this year. We did a $100 million book launch for $100 million money models in 72 hours or three days. We did over $100 million in sales, $105.

something or $6 million to be exact. And the issue that most people struggle with is that you're making not enough content, number one, and the types of content that you're making are not attracting the types of customers you want. And so the the promise that I have for you today is that I will show you. a framework that I have called SPCL, like special if you want, but it's how to build influence rather than how to get as many views as possible or anything like that. All right, but it's a four-part framework, special is how you can remember it, SPCL.

And I want to break down each of the four components for you so that you can think about how you want to approach making content, all right, and building a brand in general. And so I I also share this because I am not somebody who naturally, like some people just naturally have that like taste and, you know, brand knowledge and like have cool factor for that. Like I, I, I'm not that way. Like I'm not naturally that way.

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