5. Free Promotions | $100M Lost Chapters Audiobook
Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
Free Promotions. If it's free, it's for me. Free is the most powerful offer of all time and will never expire. Why? At its base, it's something for nothing, or value in advance.
In fact, researcher Dr. Dan Arielli demonstrated something that he called the penny gap. Basically, he showed that nine times more people would take a free Hershey kiss than one sold for a penny. Imagine getting nine times more people by lowering your discounts from one cent to free.
That's a big difference, and we're going to harness it. Most marketers have experienced this first hand. Getting a page to convert on a one dollar offer versus a free offer can be a landslide of a difference. That said, making a free offer is just the fastest way to see if anyone wants your thing.
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