Advice Line with Jonathan Neman of Sweetgreen

Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges, and each week. I'm joined by a legendary founder, a former guest on the show, who will help me try to help you.

And so if you are building something and you need advice, go ahead and give us a call and you might just be the next guest on the show. Our number is 1-800-433-1298. Send us a one minute message with your name, a bit about your business, and the issues or questions that you'd like help with. Or you can send us a voice memo at hibt at id.wondere.com and make sure to tell us how to reach you. Also, don't forget to sign up for my newsletter. It's filled with insights and ideas from the world's greatest entrepreneurs. You can sign up for free at guyroz.com or on Substack, and we'll put all this info in the podcast description. Alright, let's go. Joining me this week is Jonathan Neiman. He's the co-founder of Sweet Green. Jonathan, it's great to have you back on the show. Guy, it's great to be here with you. So you were first on the show back in twenty twenty. I think you were my last in-person interview before COVID, and it was crazy. It was like a week later. And for anyone listening, if you haven't heard that story, we will put a link in the episode description of this episode, and it's well worth

Going back and listening to it, it is such a cool story. Um you guys started Sweetering in two thousand seven. You started with your friends Nicholas Jamay and Nathaniel Rou. And you guys opened it a a salad shack in Georgetown in Washington, D C. You guys were students there. I knew the location well. I used to live there. Since then you guys have grown into a

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