M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs)

M A is always about creating plan Bs. And the way I would think about it is for any one company, there's only ever two to three buyers that find what you're building to be extremely strategic. And The strategy that I would do

in how do you get noticed is I would figure out the area that you bring a competitive advantage and I would inflict pain on that. Potential buyer. Make it impossible for them to not notice you because

that's when they're gonna have their ears perk up and say, Well w what's going on with this company? The really important piece here is you wanna do that in a way that's still friendly and open. I see a lot of founders get this wrong. and they prematurely will shut down a conversation or they won't talk to an incumbent or a potential future buyer because they take too competitive of a stance. But that's a mistake because M and A is all about creating plan B's.

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