Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)

One lesson I learned the hard way a bunch of times on this. is that if you think about running a marketplace, you're basically like a gardener. You have to have a very light touch. Like if you're building a SaaS business, you're a construction worker. You're like building the product and the features and selling it and it's this very linear thing.

For a marketplace, you're like messing with this ecosystem that you don't Actually really understand how it works. And sometimes you might do something over here. which drives this long term effect two months later, and then you're gonna be pulling your hair out two months later trying to figure out what you did over here that made that thing happen. And so I think that The

Main advice is like to tread lightly. When you're messing with the core incentives or mechanisms of the marketplace. Be very careful. Particularly if you've got something that's working on playing with those variables. Mm-

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