Beyond Yoga: Michelle Wahler

vendors and we were just going through um all these fabric samples and I was like What is this? And I remember my sales rep, she was like Oh Michelle, you don't want that, that's way too expensive. And I was like, no.

I need this. What is this? It's fantastic and it feels really good and I was like, I don't care how expensive it is. This is what everybody is going to want to put on their body. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. Guy Roz and on the show today, how Michelle Whaler went from printing t-shirts for friends

To helping build a massive activeware brand. Yarn Yoga. There are two Basic ways to launch a consumer brand, whether it's food or skin care or apparel or whatever. The first way is to raise a ton of cash from investors and try and flo the market with ads, promotions, and product. And that can work. There are plenty of products you probably know about because these brands are well funded and outside. Spending their rivals. But it's also risky, and there are also plenty of brands that took this approach and no longer exist. The second path is to bootstrap or raise the bare minimum amount of money and try to hit profitability fast, even if your overall revenue is pretty low.

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