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Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)

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What we put into place is something we call Fight Club. We'll probably get in trouble for talking about Fight Club. The first rule is you don't talk about Fight Club. But it's uh thirty minutes every week. And it's just for myself, my engineering and my design leader, and we get together and we know that we're going in there to have a conflict. I think often when there's difficult conversations or these conflicts come up, you can put them off until they become much bigger. Or if somebody is conflict adverse, they can try to avoid having it at all. But by having, you know, like a specific sort of times in your week for something like that, then You're sort of in that mindset. You know you're going in there to solve a hard problem. You know that there's going to be a disagreement and it makes it much better. And I think the relationship we all have is so much better because we get on top of these things early.

Today my guest is Megan Cook. Megan is head of product for Jira. Which is used by seventy five percent of Fortune five hundred companies. One hundred twenty five thousand customers globally. And is by far the most popular project management tool in the world.

Megan has been at Atlassian for just under eleven years. Prior to Atlassian Megan was an analyst, a developer, and an agile coach. In our conversation, we discuss what Atlassian has done so right in being able to offer 15 different product lines. Which many companies dream of. how they continue to stay ahead of the market in spite of the many competitors in the space.

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