Most Replayed Moment: Why You’re Never Satisfied! The 4 Pillars of Lasting Happiness

Uh So people in memory turn pleasure into Enjoyment. That's right. So alcohol. add people in memory. You know, the Anheiser Busch Corporation doesn't put out advertisements of you know a dude alone in his apartment pounding a twelve pack.

Mm. That's how a lot of people use the product. But that's everybody knows that's an irresponsible, dangerous thing to do that can lead to alcoholism. What they show is the same guy with his brothers and friends, you know, clinking bottles together, having a great time. That is Pleasure.

Alcohol plus people plus memory equals enjoyment, and that leads to happiness, because they want to join their brand to happiness, not just to pure pleasure and certainly not to addiction. Same with like Coca Cola. All the Coca Cola ads are like the World Cup with your friends and in summer with your friends and Yeah, and that's actually less addictive. I mean there are certain you know, the sugar and and caffeine are certainly addictive, but they don't have the same properties of of brain capture in the same way for sure, because they don't They don't stimulate as much dopamine. as as uh you know something like alcohol does. And and so th they're less likely to make you really addicted. But the whole point is that they're

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