Everlane: Michael Preysman

Hey, it's Guy here, and before we start the show, I want to share something I heard recently from Steven Colbert. It's about learning from failure. He told me an incredible story from way back when he was doing improv in Chicago, and how he Broke on stage one night. which he initially thought was the worst thing ever, but it actually changed his life. In his approach to comedy. Forever. To hear my conversation with Stephen Colbert and other incredible creative people, listen to my other podcast, The Great Creators. Just search for the Great Creators with Guy Raz, wherever you listen to podcasts.

And now. On to today's show. So The strangest thing you would never expect if you were to build a brand today, and you start with a t-shirt, your next product wouldn't might be denim. Our next product was literally ties and bow ties.

Ties and bow ties. Ties and bow ties. It just seems like a like a kind of a just throwing a dart at a dartboard. Let's do bow ties. It is weird. Yeah. We didn't have a lot of connections and it was We would have to wait.

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