Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

Economic says. Look. People are rational. We make decisions with no emotion, we use lots of computational energy, weigh the pros and cons. I mean obviously

That's just not true. It ignores the whole field of psychology. And so In behavioral economics, you combine the field of psychology and economics and say look people make decisions with lots of emotion We uh our present bias, we overweight our our present selves, we follow social norms.

But the good news is that we do these things in predictable ways. And once you understand how and why people behave, you can start to change it. And so behavioral science and behavioral design basically uses those insights on psychology to actually apply it within real world problems.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.