#264: Bracken Darrell, CEO of VF Corporation – Good design can make anything better

My ideal scenario is that how you interact with our company, whether you buy our products or you sell to us, or you just walk into the lobby one time and you never come back, somehow we make your life a little better. My hometown is Louisville, Kentucky, as you know, and I know you lived in Louisville, Kentucky, and and I understand you grew up in Owensboro, Kentucky. I gotta ask you, are you a Kentucky Wildcat fan? I'm gonna get a lot of uh shade from this, but no, I am not a a Kentucky Wildcat fan. I grew up an Indiana Hoosier fan, believe it or not, and a Louisville Cardinal fan.

That's funny because when I moved to Louisville, I was an Indiana fan, a uh Louisville fan, and a Kentucky fan. And a Kansas fan. Now nobody, and I guarantee you, nobody in this part of the world has those four teams. But but when you grow up here, you you you you really throw the mantle down behind Indiana, Kentucky, or Louisville, no question about it. You know, I am uh I still play a lot of basketball today.

I'm a basketball fanatic. I admire great basketball, so I've always admired Kentucky. But I, if you ask me if I was a fan, I was a fan back when Bobby Knight was uh the the Hoosier's coach and he was crazy at times, so so I lost a lot of love for that, but I did love the fundamentals and that's what Indiana always stood for. So you had to have a hoop in your driveway like everybody else in Kentucky. I had a hoop in my backyard that my dad laid.

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