Numi Organic Tea: Reem Hassani and Ahmed Rahim

We brought on some investors that put a lot of pressure. on us and when you're under pressure from the top down from investors and we're not performing from the bottoms up, then you know, you're in the hot seat of twenty percent growth wasn't enough. They wanted thirty, forty, fifty and then if we hit thirty, that wasn't enough. So it was just a pressure of More performance and some of them are used to getting ten times their money.

How I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Gy Raz and on the show today, how a brother sister team took a childhood memory from Iraq. turned it into a flourishing beverage business. Numi T.

One of the most popular premium tea brands in the country. Uh Tea is the second most consumed drink on earth. After water. And of all the countries in the world

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