The Game with Alex Hormozi · 2026-04-28 · 15 min · 3,385 words

How My $250 Million Portfolio Actually Makes Money | Ep 965

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Here's how my $250 million plus portfolio actually makes money. Welcome to ACQ. I'm Alex, co-founder of the company, and the point of this video is to help show you how acquisition.com and ACQ actually make money. And so what I want to walk you through is how we turn raw attention, so eyeballs, into money. And then what we do with that money to kind of spin the entire flywheel.

And we do all of this in the service of the larger mission, which is to make real business education accessible for everyone. And the reason we made that the mission is because when Leila and I had sold our first company, we were like, you know what? What's something that gets us out of bed every day? What's something that we're really motivated by? And we are products of the personal development, alternative education, if you will, world.

And it's the thing that lights us up the most. And there are very few people who have the credibility to teach business. There's some people who do it. Not all people who have a lot of credibility who do it. And the people who have the most credibility don't do it because they're doing other stuff.

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