#245: Bob Jordan, CEO of Southwest Airlines – Be both an optimist and a realist
Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
If you focus on the negativity, you're never going to get out of it. That's exactly what folks want you to do. And you've got to be realistic in the data and the feedback and then move forward and just not give too much air to the negativity. In hard times, some leaders gloss over the problems. Others get overwhelmed by it.
But great leaders find a better way, and this episode shows you exactly how to do it. Welcome to How Leaders Lead. I'm David Novak and every week I have conversations with the very best leaders in the world to help you become the best leader that you can be. Now, my guest today is Bob Jordan, the CEO of Southwest Airlines. Now, Southwest is a beloved brand, but it's no secret they've faced some
real turbulence lately. They've dealt with operational issues. They've made big changes like assigned seats and uh baggage fees and and even the company's first ever layoffs. That's a lot for any leader to handle. But Bob's not just any leader.
We already have this episode, so unlocking it is cheap and permanent: the full transcript (49 minutes, 9,420 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.
No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 10 episodes for $5, and monthly plans are cheaper still.