transcript · 11,653 words

The Tetris Company: Henk Rogers

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Hey, you know, we hear a lot of stories on how I built this about facing hurdles and overcoming obstacles. I recently talked about this with actor Billy Porter. He's won an Emmy, a Tony, and a Grammy, and is a red carpet icon, but he shared some pretty candid insights about spending nearly a decade in obscurity because he refused to be typecast and pigeonholed into the same roles again and again. You should definitely check out my interview with Billy Porter on my other podcast. It's called The Great Creators. Just search for the Great Creators with Guy Raz, wherever you listen to podcasts, or go to the great creators dot com. And now On to today's show.

Come January. It wasn't moving. Tetris wasn't moving. And What happens when when they have product in January, like after Christmas. The distributors start dumping the rest of their inventory.

They have to get rid of it because if it's not selling, it's never gonna sell. Which means cut price, cut rate price. Yeah. I had my sales guys call every distributor said, Hang on to your inventory. This is not like other games. It is going to take off much more slowly than other games, but once it takes off, it's gonna be You know, it's gonna be a hit. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They don't.

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