Moment 16 - Rio Ferdinand On How To Create A World-Class Culture

Uh you know, you talk there about high having high standards being one of the really important things for your kids. This is something that clearly, you know, was demonstrated when you got to Old Trafford. and you you join Manchester United um with for that record transfer. But how did how did they create high standards at Old Trafford versus the other clubs you'd played at, what you know, West Ham and Leeds, et cetera. What was it they were doing that kept those standards so high? You then also talk about going to QPR and seeing low standards and certain type of negativity in the changing room. But what was it that they were doing or not doing? 'Cause I want to create high standards in my team and within my life, so

Good habits. Right. Everyday good habits. Whether it's punctuality. Again, work ethic. Attention to detail.

Intensity. When you're you're training on a training pitch. Respecting each other. But all those things just They come together and it creates a culture.

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