Freshpet: Scott Morris

It was kinda every day it was you're playing whack-a-mole where the w what was the challenge that was going to be today to figure out this business. And we started talking to other retailers. It was back to the you want me to do what? And I don't care if you were successful there. I don't think that's gonna work in my store. it was a really, really difficult time in that kind of two thousand eight period and I remember one day

Leaving work. And getting in the car. And Openly sobbing in the car on the way home.

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. I'm Guy Roz, and on the show today, how Scott Morris figured out how to squeeze dog food into slice and serve rolls. and grew Fresh Pet into the country's leading brand of fresh pet food. You know that old cliche about if you want to make a friend in politics, get a dog?

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