Sonos: John MacFarlane

When you're leading people, you bring them through your ups and downs. So you really have to be mindful of that so that you're when you're having a down or you're having it up, you don't bring them all the way with you. Yeah. And I found myself after twenty five years of startup companies I was looking more for the downsides than I was the upsides. Yeah. I'd run into people like that. I didn't want to be that person and that's not the person you want leading you. You were becoming the person that you encountered in two thousand two who said to you, Oh, this can never be done.

Exactly. Exact and who wants that in the company? Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. I'm Guy Raz and on the show today.

How John McFarlane and his partners figured out how to fill a house with music without wires. Launched Sonos. A brand that does over a billion a year. In business. Mm-hmm.

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