The Game with Alex Hormozi · 2026-03-17 · 10 min · 2,280 words

How to Close a Deal on the Phone Before They Hang Up | Ep 953

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Welcome back to the game. In this episode, I had a conversation with a swim school business owner. They're currently doing about $300,000 a year and spending about $1,400 a month on ads and getting leads for about $12 a pop. Their problem was that they never sold to cold leads before since their business grew entirely by word of mouth, something that's very common. So here's what we broke down on this call.

Number one, how to pre-sell the customer before presenting the offer to maximize likely they buy. Number two, how to create time urgency on a live sales call without being pushy or really having some real urgency behind it. Number three, how to take payment over the phone and stay on the call until the sign up is complete. Hope this is super valuable to you.

Enjoy. Because what we want to do with the O is we want to close all the other doors. Right? Because right now you're leaving a lot of doors open in the sales process. So you have to say, hey, if you're not going to do this, what would you do?

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