The Culture That Converts Even the Biggest Cynics with former WD-40 CEO Garry Ridge

You know, I used to introduce myself. G'day, I'm Gary Ridge. I'm the consciously incompetent, probably wrong and roughly right, chairman and CEO of WD 40 Company, and I need all the help I can get. Gary Ridge is the embodiment of what it means to be a great CEO. That he took the time to write down how he learned to lead, with such humility I might add, means that we all get to learn how to lead.

like him, and that can only be a good thing, said me on the back of Gary's new book. Any dumbass can do it. And having him on this podcast was such a treat. I've known Gary for a bunch of years and I have learned so much from him. And today was no exception.

We talked about some of the specific things he did that took WD 40, yes, WD 40, from a successful company to a wildly successful company. And it's worth noting. It is a remarkable place to work. People love working there and the results prove it. If you're a senior leader that wants to build a great corporate culture, this conversation is absolutely essential listening.

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