17. Attraction Offer. Free Presentations. | $100M Lost Chapters Audiobook

Attraction offer. Free presentations. Lost chapter author note. I ended up cutting this because it got too close to pitching and selling. A book maybe for another time.

But this is one of the most widely used ways to get customers. It's not incredibly compelling, but it is simple and effective. In June of 2015, I was at a huge marketing conference. I scanned the speaker list and a presentation caught my eye. How my weird niche funnel is making me $17,137 per day, and how you can ethically copy it in under ten minutes or less.

It didn't have anything to do with gyms, but it looked more interesting than the other options. Besides, if I could find something useful in all this marketing stuff, I'd consider it a win. I'd have been thrilled to take home $17,137 a month, let alone per day. So I went to check it out. The room was packed to the brim.

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