1041: How to Tell Compelling Stories and Build Brands with Alex Neist (CEO of Hostage Tape)
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You don't need to Hell. An amazing oddball wild story to have a great story, you just have to learn how to tell the story and then you make it relatable in a way. And also you're showing
Change. A great story. Shows a change. People don't buy with logic, they buy with emotion. There's something about the brand that's
attaching to their psyche or the way that they are. And then after you make a decision on emotion, then you validate it with logic. Oh Oh yeah, well of course I bought it because of A B and C. That's Alex Neist. He's the founder and CEO of the best-selling mouth tape brand Hostage Tape. His company's helped over 200,000 customers worldwide, and he's going to share some of his storytelling principles behind the brand success. And you'll learn one.
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