Parachute Home: Ariel Kaye

went with my pitch deck, I went with some pillowcases, I had like a Mary Poppins box of fabrics. I I mean I was I felt like a travelling saleswoman. And what would you say in the pitch, basically w what you're describing to me now? Yeah, I would say you spend a third of your life in bed. There is no brand in this category. I'm gonna start with sheets, but I'm gonna build a massive brand. We're gonna be a billion dollar business, and there is no one doing this. This is like this is special. And no one wanted to give me money.

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. they built. I'm Guy Raz and on the show today how RLK realized she could cut out the middleman and sell European made luxury bed sheets online. And eventually grew her idea. into parachute home.

Here's a scenario a lot of founders face. You have this awesome idea. You can't shake it, it's so good. You stay up nights and weekends working on it, and finally, just when you launch, Someone else with the same exact idea launches their own brand. Now, if this sounds like you, do not despair. There is plenty of space for more than one brand doing the same thing. If you don't believe me, just

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