Advice Line: New Offerings, Bigger Markets

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz, and this is the place where we help try to solve your business challenges. And as you know, each week I'm joined by a legendary founder of former guests from the show who will attempt with me to help you. And this week Our episode is a bit of a mashup, three callers and three different former guests, and they're all talking about a similar challenge. How to introduce a novel product or service to bigger markets. By the way, if you're building something and you need advice or just want advice, give us a call. You just might be the next guest on this show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like some help with. Okay, let's get to it. So my first guest today is Che Wang. Che was first on the show in 2021 and he told the story of starting Boxed, an online retailer that delivered bulk sized groceries and household essentials right to your home. If you want to hear the whole story, we'll put a link to that episode in the podcast description.

Anyway, here on the advice line, Chay and I talked a collar through different approaches to turning her local pottery studios into a national brand. Hi Che, hi Guy, I'm Christina Latravers. I'm calling from Indie Atlantic, Florida. I'm the founder of Seagrass Pottery. We're a professional pottery studio on Florida Space Coast. We design and create the most beautiful handmade pottery, and we also host experiences that bring people together through clay. Awesome. Well thanks for calling in Christina. So you've got a Pottery studio, which and it's you sell pottery and then you also have classes. That's correct. We also we do workshops, classes, we have a community studio and we also host uh domestic and international retreats. Wow. Yeah. That's great. Interest so tell me a little bit about the business. How did how did it start?

Uh so I was working as an art educator and then I worked as a visual art content specialist for our school district where I s oversaw eighty four visual art programs. I really saw First hand the power of the art. and how they can transform classrooms and communities. Um, I always did pottery on the side and I just found a time and space and took a bold move and signed a lease. And we opened the studio in twenty nineteen, just three months before the pandemic.

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